Is it worth it to pay for WordPress SEO services?
Search engine optimization plays a central role in the visibility of a WordPress website. On the most basic level, it affects whether people can find your website in search results. And, when implemented by a skilled WordPress expert, SEO can help drive tons of prospective customers to your website, day after day.
If you’re unfamiliar with SEO, it’s understandable if you have questions about how it works. WordPress SEO services can be a big investment. But done properly, it can pay off big.
Here’s what you need to know.
What is SEO?
SEO is the process of optimizing a website to help it appear higher in search engines like Google. This process can involve a variety of strategies, but at its core, SEO is all about keywords. You want to make sure your website contains the keyword terms that your customers are searching for. Otherwise, Google won’t know what you offer, and your website won’t be found in search results.
Other common strategies for SEO include content creation, backlinking, image optimization and page-speed optimization – just to name a few.
What are WordPress SEO services?
WordPress SEO services are focused specifically on optimization for WordPress websites. As a CMS platform, WordPress is unique from other types of web development and website builders. So, the SEO strategies need to be catered specifically to the platform – ideally by an experienced WordPress developer or WordPress expert that specializes in SEO.
Why is it a smart investment?
Investing in SEO can pay off in several ways.
- Essential visibility: For starters, SEO is essential for getting your website to appear in search engines. Without proper optimization, some businesses struggle to appear in search results even when people search for their company name. If you want to be found in Google at all, you need SEO.
- Powerful lead generation: If you’re focused on generating leads, SEO can help you generate response on a consistent basis – without ever spending a dime on ads. The higher your site ranks in Google for your target keywords, the more leads you’ll generate, organically.
- Sales driver: Websites that appear in the #1 spot in Google search results receive an average of 33% of ALL clicks, according to research by WordStream. That can translate into massive sales revenue. While SEO requires an initial investment, the return can be far greater than any paid ad campaign.
- Alternative to paid advertising: With the right strategy, you can use SEO to drive your business without spending any money on traditional advertising. However, keep in mind that SEO results take time, which is why many businesses leverage a 360-digital strategy that combines SEO, PPC and other paid advertising. This enables them to generate instant results from paid ads, while steadily building organic traffic each month.
Why hire an SEO expert instead of doing it yourself?
Hiring an expert is crucial for SEO, especially when it comes to WordPress sites. Hiring a WordPress expert for SEO will ensure you avoid costly mistakes, save time and properly implement strategies that generate the best results.
Additionally, SEO can be like a full-time job. So if you’re a busy business owner, it’s a far better use of your time and money to invest in WordPress SEO services, rather than trying to do it yourself.
Get a free SEO analysis
Request a no-obligation SEO analysis from WP Tangerine to discover how your website currently ranks and which high-traffic keywords you may be missing.