How to Optimize Your WordPress Website for Local SEO

Getting your WordPress site to rank in Google for local searches (what we sometimes refer to as “SEO local WordPress“) can be difficult without the help of a skilled SEO specialist. But there are a few things you can do to ensure that Google is properly indexing your site and presenting it to local customers who are actively searching for what your business offers.


Why does it matter?

Ranking well in Google rarely happens on its own. Without proper optimization, your site will not be found in Google results, even if local customers are searching specifically for your type of product or service. You must make sure your site is sending the right cues to Google, so that its web crawlers know what your site is about and will rank it appropriately for relevant search queries. That’s what search engine optimization is all about.



What is “SEO Local WordPress?”

SEO local WordPress is shorthand for the process of optimizing a WordPress website for local search. It can involve a wide array of strategies for improving a website’s placement in search results when prospective local customers are searching for keywords related to what the business offers.

For example, let’s say you run a Mexican restaurant in Atlanta, Georgia. But your restaurant is not well known, especially to tourists. So when a prospective customer in the Atlanta area uses Google to search for “Mexican restaurants in Atlanta,” you naturally want your restaurant to show up in the results (ideally in the highest spot, because most people won’t bother scrolling beyond the first few listings). You also want your restaurant to show up for searches in Maps and other local apps. 

That’s where SEO local WordPress becomes so important, as it ensures your WordPress site is properly optimized to rank well for all your targeted keywords.