How Much Does It Really Cost to Build a Custom WordPress Website?

Building a custom WordPress website can cost anywhere from $1,500 to $10,000 or more, depending on the size of the site and the extent of customization involved. 

Why such a wide range?

While the WordPress platform makes it easy to manage content, the time it takes to build a custom WordPress website depends on several factors. Put simply, the bigger and more complex the site, the more expensive it will be to develop. And when it comes to web development, the scope can vary widely. 

For example, a small business can usually build a professional WordPress site for less than two grand. But for larger companies that require sprawling websites with app development and WordPress SEO services, it’s not unusual to spend tens of thousands of dollars.

In this post, we look at some of the key factors that influence the cost of a custom WordPress website and how to get the biggest bang for your buck by using an affordable WordPress development agency like WP Tangerine. 

Factors that Affect the Cost of a Custom WordPress Website

1) Scope of customization

When we talk about custom WordPress websites, we’re generally referring to websites that are customized from existing WordPress themes. There are thousands of high-quality themes that allow you to leverage a solid website foundation and customize the look to your unique needs.

Businesses that demand an entirely custom site also have the option to custom-build their own theme. However, because of the complexity involved, this level of customization will typically cost thousands more than sites developed with existing themes.

2) Number of pages

There is a monumental difference between a site that has 5 pages and a site that has 10, 20 or 30 pages. The more pages, the longer it will take to build, especially if each page is individually customized with different layouts and images.

3) Functionality

A website’s features and functionality can greatly influence how much a custom WordPress website costs. For example, a static website will be much faster to build than a site that requires numerous forms, sliders, integration with third-party apps, CRM tools, email services and other functionality. 

  • Tip: If your budget is limited, incorporate only the most essential functionality for the initial launch. You can always expand with more features later.

4) Custom copy

Will the new site need to be written from scratch, or will existing copy be used? Adding professional copywriting will require a larger team to build the site, and it adds to the total project hours, naturally increasing the price. 

5) Image licensing & graphics

No matter what type of WordPress expert you use (a designer, developer, WordPress consultant or other specialists), you’ll still need to decide where the site’s images will come from. 

Free stock photography is of course a decent option for businesses on a limited budget, but the end result can sometimes look a little cookie-cutter. Premium stock photos and image-licensing services will almost always look more professional, but they will cost more to acquire (and take more time for your designers to curate). 

Custom graphics will also require specialization in tools like Photoshop and Illustrator, thus further increasing the overall cost of the website.

Get a Professional Custom WordPress Website for a Fraction of the Normal Cost

WP Tangerine offers Elite WordPress Design Services, as well as monthly WordPress support plans to help you build a world-class custom WordPress site on nearly any budget. Contact us today to discuss your needs or take the first step by requesting a free expert website analysis

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