WordPress development is as much an art as a science. To be successful, a website needs to look good, function properly, and provide a great user experience. And for businesses, it’s even more important for the site to support your branding and sales objectives.
This is why launching a truly great site requires skill and experience in multiple facets of web development. If you’re hiring a WordPress developer o agency, you need to make sure they offer all the WordPress services you need to make your site a success.
Here are the 4 most important services to look for.
1) Back-End WordPress Development
Yes, your WordPress theme and web host will do most of the heavy lifting. But it’s crucial that your developer knows how to properly build the site and make sure it performs properly.
Backend development is basically all the coding and configurations that make your site work, in the background, unseen by your visitors.
It is not enough for a developer to merely choose a theme and call it a day. WordPress and the database need to be properly set up on the server (i.e. your web host).
Look for a developer who is well-versed in PHP, JAVA, JQUERY and MYSQL, as well as DNA record editing.
2) Front-End WordPress Development
Here’s a good analogy that’s often used to describe the differences between front-end and back-end development:
A front-end developer handles the interior design of a home that’s been built by a back-end developer.
Again, with WordPress, the theme has already been developed for you. So the most basic WordPress sites won’t need custom coding. But as you begin to add more functionality to your site, you’ll want to work with a skilled front-end developer who can make sure your site is efficiently coded for optimal performance.
3) Web & Graphic Design
While a front-end developer helps to build the appearance of a site, they don’t necessarily have design skills. They can be extremely good coders, capable of building any functionality – but that doesn’t mean they know how to make it look good.
This is why it’s so important to have access to professional web & graphic design services for WordPress development. A designer will help to properly structure the site and layout each page.
WordPress Designers can also help to create visual content throughout the site, such as graphics, photos and so on. So you’ll want to work with someone who has experience with tools like Photoshop or GIMP.
4) Ongoing Support & Maintenance
Too many website owners make the mistake of hiring a developer to launch a site, but then having nobody to fix issues when they come up.
Websites (WordPress sites especially) are not static assets. As the Web evolves (along with coding languages, best practices, WordPress core & theme files, etc.), your site needs to be updated along the way. Otherwise, it will begin to not function properly and could also create security vulnerabilities.
Make sure you’re working with a developer who offers ongoing support services to get your site up to date and troubleshoot problems as they come up.
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