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Why WordPress is the BEST Platform to Build Your Business or Startup Website

Launching a website for your business is a big decision. Since your site will likely become your most powerful (and valuable) marketing tool, you want to make sure you build it on the right platform.

There is no shortage of tools for building websites these days. But hands down, WordPress is the best solution for launching a site for your business.

Here’s why.



Thousands of customizable themes to choose from

When designing your site with paid website builders like Squarespace or Wix, you’re limited to a few dozen templates. And, you have very limited options for customizing those templates. That means your site is likely to look very similar to other businesses who use the same theme.

With WordPress, you have thousands of themes to choose from, and nearly endless options for customizing those themes. So while you get the convenience of building on a pre-coded foundation, your site can still be original and unique to your business. Just talk to your website designer!


Wordpress Plugins

Vast plugin universe

WordPress plugins are like pre-programmed features and functionality that you can add to your site with just a few clicks. There are more than 50,000 plugins to choose from, allowing you to scale and customize your site however you want it.

Plugins can help with both front-end (user-facing) functionality, as well as back-end concerns, such as site speed. WordPress’s vast plugin universe sets it apart from other website builders, which are extremely limited in functionality. If you experienced trouble in plugin installation or an error pop up you can professional WordPress developer to help you through.

Endless scalability

With WordPress, there’s almost no limit to the size or speed of your website. With the freedom to host your website and database anywhere (including your own servers), you can make your site as robust as it needs to be and also make it blazing-fast.

Unlike some website builders, WordPress is a complete content management system (CMS). You can add as many pages, blog posts and other media as you want.

READ: WordPress Maintenance Tips


Ease of use

Anybody can use WordPress. As a business owner, you’ll have the power to make quick changes or add new content yourself, without knowing anything about HTML.

And if you’re too busy running your business or don’t know anything about running a WordPress site, our skilled teams at WP Tangerine can handle all your website tasks for you.


Increase in Sales

Great for SEO, great for business

Search engine optimization (SEO) is the process of optimizing your site to increase its ranking on search engines like Google.

Here’s why WordPress is superior for SEO.

For one, Google loves WordPress. WordPress’s approach to site hierarchy, core file coding, navigation and mobile-responsiveness all create a great web experience for users and crawlers. This wins points with the Google SEO gods who decide where your site gets ranked in search results.

Additionally, WordPress makes it very easy to optimize your site for SEO. Numerous plugins are available with advanced SEO features that can deliver measurable results for your organic traffic.

More organic traffic means more people find your business, buying your products or services – and that’s great for your bottom line. If you are busy handling your business, you can hire WordPress SEO services.

Ready to build a world-class WordPress site?

We’re here to help! WP Tangerine provides professional WordPress development, design and all the support you need, whenever you need it. Request a free expert website analysis to see what we can do for you.