What’s the secret to great WordPress website design? While the layout of your site is largely determined by your WordPress theme, there are several important design strategies to keep in mind if you want a professional-looking site.
Even if you pay for a great premium theme, the design can fall apart during development if you don’t know what you’re doing.
Here are some simple tips to ensure your WordPress website design looks phenomenal.
How to Approach Your WordPress Website Design
1) Compare themes carefully
There are thousands of themes to choose from. But sadly, many result in truly terrible WordPress website design.
Compare themes carefully to make sure the design looks clean, professional and fits your business.
Here’s what to look for in a great theme:
- Customization options that go beyond a basic template
- Responsive WordPress website design (for optimal viewing on any device)
- Compatibility with all major browsers
- Page-building options
- Clean source code
2) Avoid clutter – use more white space
Take a cue from any major car brand or tech company. What do you notice? Are images and text crammed together like old-fashioned classified ads?
Of course not. They use lots of white space to create clean-looking sites that are easy on the eyes (and easy to navigate). And that’s exactly what you should be trying to emulate with your own WordPress website design.
3) Use a professional WordPress website designer
Unless you are an experienced WordPress website designer, you should absolutely hire a professional.
A skilled WordPress designer will know how to design your site so that it’s attractive, up to date and easy to navigate. Hiring a good WordPress website designer is essential for businesses. But since every WordPress designer is different, be sure to compare your options carefully. Review their previous work and ask questions to make sure you’re hiring the right WordPress designer for your needs.
4) Simplify your user experience (UX)
Good UX is so important for WordPress website design. Can users find the content or products they’re looking for with minimal clicks? How easy is it to make a purchase or complete your desired call to action?
This is another area where it pays to use a skilled WordPress website designer. A skilled WordPress designer will know how to simplify and optimize your user experience, reducing friction between your user’s actions and your desired marketing goals.
5) Make sure your WordPress website design loads quickly
You could have an amazing-looking website, but if it doesn’t load fast enough, then it won’t matter.
Statistics show that website conversion rates drop by an average of 4.42% with each additional second it takes for your pages to load. So it’s critical that your WordPress website design is optimized for fast load times.
Get Unlimited WordPress Website Design & Support
WP Tangerine provides an extensive range of WordPress services for any business or brand. Unlike a typical WordPress designer, we don’t believe in setting huge project fees or charging by the hour. Working with our team of skilled designers (and getting all the WordPress support and development you need) is as simple as choosing a flat monthly package that works for your budget. Get started now with a free expert website analysis.