Maintaining an active blog may not be a high priority for some businesses, but it absolutely should be. At a time when “content is king” online, a blog can benefit your business in numerous ways. Adding fresh, meaningful content to your blog can help drive more traffic to your site, while also building trust with the customers you already have.
Let’s look at some of the reasons your business should consider blogging on a regular basis.
Search engines reward websites that are active, interesting and useful. By adding timely blog posts to your site, you can rank higher in search results, helping more people find your business organically. Don’t just take our word for it. As Google says, “Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”
2) Social Buzz
When your content is engaging, people are more likely to share it with others. Maintaining a blog increases the chance that your visitors will link to your site on Facebook, Twitter and elsewhere, boosting your traffic even further.
An active blog is a sign of an active business. When visitors find your website, you don’t want them to have any doubt about the status of your business. A recently updated blog reassures potential customers that you’re OPEN and ready to serve them.
Valuable content positions you as an authority in your field. Why does this matter? Customers are more likely to trust an expert, especially when they’re evaluating multiple competitors. By sharing valuable guidance on your blog, you build trust and credibility with visitors. In turn, this makes them more likely to convert into customers.
Your blog is an effective way to communicate with your audience. It’s the perfect place to post announcements, updates about your business, new products and other important messages. For even greater impact, sync your blog with your social media and email newsletters, and you’ve got yourself a fully functioning digital marketing operation.
For your most loyal customers, blogs serve an important purpose of building long-term relationships. Think about the people who absolutely love your brand or products. These prospects genuinely want to hear from you and they crave new content. Posting to your blog keeps your business top-of-mind for this critical base and makes them customers for life.
Blog posts don’t have to be static informational content. Your blog can support your sales efforts by providing more information to customers, no matter where they are in the funnel. At any point in the buying cycle, customers can be guided to specific posts that educate them on a product’s features and benefits.
Ultimately, your blog is a representation of your business. You can use it to reinforce your brand, giving it a unique personality that differentiates you from competitors. Fun, serious, youthful, informative, inspirational – however you want your business to come across, you can use your blog to make that personality shine.
Let’s make your blog awesome
A WordPress site without a blog is a like a rocket booster without the shuttle. Our experts can help you set up your blog and leverage all the capabilities of WordPress to make it the best it can be. See how we can help.