No single WooCommerce SEO tips will magically skyrocket your products to the top of Google. But if you want your pages to have any chance of showing up in search results, then there are some simple steps you should be taking every time you add a new product.
Ranking higher in search results will drive more organic traffic to your site, boosting your sales without requiring you to spend more on advertising.
For best results, you’ll want to implement a robust, white-hat SEO strategy that incorporates both on-site optimizations and off-site link building. But if you’re new to SEO, the following tips are a great place to start.
1) Optimize your product titles
This does not mean stuffing a ton of keywords into your titles. By “optimize,” we mean you should make sure that you actually describe your product with words that people are searching for.
For example, if you have a pillow, don’t use only a branded name, like “Mr. Fluffy.” Call it a pillow.
Better yet, use long-tail keywords to describe what kind of pillow it is. For example, you could title it: “Mr. Fluffy – King Feather Pillow, 20″ x 36”
This will significantly increase your chances of people being able to find your pillow in search results.
2) Make your product descriptions more descriptive
In general, aim for longer product descriptions, as long as you’re not filling them with fluff.
The key here isn’t necessarily word count. It’s uniqueness and value to the customer.
When people shop online, they like to know as much as possible about what they’re buying. Features, benefits, specs, customer reviews, images and so on. Highlighting each of these will make your product more appealing, while also allowing more room for the short- and long-tail keywords that people are searching for.
3) Add schema data
Schema data allows you to add attributes like product ratings, prices and availability that can display in search results.
These snippets can make your search result more enticing – both to users and Google, which in turn helps you rank higher in results.
You don’t have to be an SEO guru to do this. WordPress Plugins like Yoast’s WooCommerce SEO plugin can add schema data automatically.
4) Don’t forget meta descriptions
Meta descriptions are short text snippets that should describe what’s on the page. Search engines sometimes use those snippets for the text that appears in your search result.
In terms of SEO importance, meta descriptions aren’t as powerful as they used to be. But it’s typically a good rule of thumb to create a unique description for each page of your site, including your product pages.
Yoast and other WordPress plugins make it easy to add those descriptions. Here are some best practices to follow.
5) Optimize your images
Your images can play an important role in your WooCommerce SEO success.
For starters, make sure the image loads quickly. A large, slow-loading photo will slow down the entire page speed, which will hurt your rankings, as well as your conversion rates.
Second, your image file name should be very similar to your product title: make sure it includes your core keyword phrase.
Finally, add image ALT tags, which help visually-impaired visitors and can also score you points with Google.
6) Enable breadcrumbs
There is plenty of online debate about the SEO value of using “breadcrumbs.” But at the very least, breadcrumbs make your WooCommerce site easier to navigate, and more usable, which is good for shoppers and also looks good to Google.
Breadcrumbs help users understand where they are on a site by displaying the page in relation to the overall category and site structure.
For example, your breadcrumbs on a page for a pillow might look like this:
Home > Bedding > Pillows > Mr. Fluffy – King Feather Pillow
WooCommerce makes it easy to enable breadcrumbs on your site, and various plugins can help you restyle the breadcrumbs without manually editing code.
7) Eliminate duplicate content
If you have lots of similar products, resist the temptation to copy and paste the description across all the pages.
Duplicate content anywhere on your site can negatively impact your SEO. By creating unique product descriptions for every single product, you send a signal to search engines that your site is fresh and original, which can help you rank higher in results.
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