If you’ve ever spent a few moments Googling ‘What’s the best blogging platform?’ chances are you’re familiar with the sheer number of options.
Some platforms, like Medium and Tumblr, offer barebones content management but get the job done. Others, such as Wix and Squarespace are full-fledged content management systems (CMS) with business-related approaches in mind.
And while they’re all fine choices, one CMS still reigns supreme: WordPress.
Why use WordPress when you have so many other choices? Keep reading for 10 of the biggest reasons why WordPress is still the best CMS out there.
1. It’s More Powerful Than It Looks
Many people wrongly believe that WordPress is a bit of an amateur choice. What those people often don’t know, however, is how powerful the WordPress platform is.
According to a recent report from VentureBeat, WordPress is now responsible for powering 30% of all websites. Take a minute to let that sink in. That means that WordPress powers almost 1/3 of the 644 million websites live at this moment.
Chances are, you visit plenty of WordPress-powered sites every day without even knowing it.
So while many will downplay the tremendous impact that WordPress has on the Internet as a whole, the fact of the matter is that it’s far more powerful of a platform than many give it credit for.
2. WordPress Is A Free Download
One of the reasons why WordPress is such a powerful platform is because of its business model. You can download WordPress for free and get your blog up and running in a matter of moments.
It’s worth noting that this free price comes with a bit of a caveat. Those setting up a basic site may notice ads on the side of their page. That’s more or less how WordPress makes most of their money.
If you’d like to hide those ads, you can upgrade to a premium plan and get a ton of other benefits such as extra space and domain options.
Still, it’s hard to argue with a free CMS platform, especially one as powerful as WordPress. So for brands looking to build a business on a budget, WordPress is the best choice.
3. No Need To Code
Perhaps you’ve considered starting a blog in the past but decided against it due to your lack of tech know-how. Not to worry, you don’t need to be a technical wizard to start and run a WordPress site.
In fact, unless you want to make subtle adjustments or design your own themes, you don’t need to know how to code at all.
WordPress offers hundreds of free themes that grant your blog a beautiful design without the hours of coding that usually comes along with site design.
4. Scale Your Blog As You Go
Along those lines, there’s always a chance that you’re only looking for someplace to host your writings. Maybe you don’t need a full site or anything too complicated.
WordPress is still one of the best options out there, as it lets you scale your blog as you go.
Want to create a simple, one-page website for your writing? That’s super easy to set up. Looking for something a bit more complex, such as a personal portfolio with multiple web pages? That’s also manageable.
And best of all, you don’t have to settle on one of those two options. If you change your mind, you can scale your site with a few mouse clicks.
5. Discover Other Bloggers
In truth, WordPress is a lot more social than people give it credit for. It may not be a social network in the same sense as Facebook or Twitter, but WordPress can connect you with other writers like yourself.
6. Create Content And Edit Your Blog Anywhere
Without a doubt, the best reason to use WordPress CMS is its sheer convenience. Not only is WordPress free to use through the web app, but you can download desktop and mobile apps as well.
And make no mistake, these apps give you the full WordPress experience. So you can create content, research your audience, edit your site, and so much more from anywhere as long as you have Internet or a cellular connection.
7. WordPress Includes Powerful Analytics Options
Even if you’re blogging for the fun of it, using WordPress’ analytics features can help get your writing in front of more eyes than you’ve ever imagined.
Sure, the analytics options may not be as powerful as a premium tool like Google Analytics — but it’s still pretty helpful.
You can find helpful information on your readers’ regions, what time your content is most often read, and even general information on how many people are reading your blog.
8. Search Engine Optimization Made Easy
Bloggers aren’t the only ones who love WordPress. Search engines prefer it, too. WordPress makes SEO simple, especially when you get into plugins like Yoast and Google’s Keyword Planner.
That isn’t to say that WordPress’ built-in SEO features aren’t powerful, though. WordPress makes tagging images and filling out metadata easier than it has ever been.
So even if you don’t know the first thing about digital marketing, you can get your blog to the front page of Google with a bit of hard work and dedication.
9. Customize Your Site With Plugins
Admittedly, if you’re not using plugins, your blog may be pretty barebones. Thankfully, WordPress has made plugins super easy to search for and install. Many only take a click to or a copy-paste to implement.
Take some time to check out WordPress’ plugins. You’re sure to find something that can elevate your blog.
10. Make Money Off Of Your Blog
If you’re looking to make a little extra cash on the side or want to blog full time, WordPress offers monetization options.
You can implement monetization in a number of ways.
First, you can install an affiliate marketing plugin. There are quite a few to choose from, so take your time and check out your options.
If you have a custom domain, you can use Google AdSense with your blog. With AdSense, you can sell advertising space on your website. It’s a convenient, passive way to make additional income.
Why Use WordPress? These 10 Reasons Make The Choice Clear
Though it isn’t the newest or most exciting platform, WordPress CMS is still far and away the best option for bloggers.
Between its free-to-start model, its almost limitless customization, monetization options, and so much more, anyone asking ‘Why use WordPress?’ should be able to see why it’s the clear choice for many.
Looking for support for your WordPress-based site? Let us help! Get in touch and let’s talk about how we can help you bring eyes to your blog.