5 Changes Your Website Needs to Convert Better
Why aren’t more of your website visitors converting into leads and sales?
The single best thing you can do to get bigger results from your website is to increase your conversion rates. The more people who convert, the more bang you’ll get from ad campaigns and SEO efforts – without increasing your budget.
Unfortunately, website owners make common mistakes that kill conversion rates and drive people off the site. But the good news is that there are proven ways to boost conversions, and often it only takes a few simple changes to your website.
Here are 5 critical elements you need.
1) Faster Website Speed
People don’t like waiting for websites to load – especially on mobile devices.
53% of mobile users will abandon a page if it doesn’t load within three seconds. Studies by Google have also found that conversions drop by 12% for every second of load time.
Each drop-off is a missed opportunity – and a strain on your conversion rate.
Make sure your site loads as quickly as possible:
- Minimize code and markup to reduce load time
- Eliminate or compress large images
- Use caching to reduce the load on servers
- Migrate your site to faster web hosting
2) Clean, Engaging Design
Remember: first impressions are everything online.
The overall look of your site can have an enormous impact on your conversions. Keep your design clean, minimal and attractive. This will make it easier for users to find what they’re looking for – and it looks way more professional, too.
When in doubt, take a cue from Apple, which has perfected the art of high-converting, minimalist web design. Follow their lead as much as possible by making use of white space, simple copy and clear calls to action.
3) Optimized for Mobile, Desktop & Beyond
Your site must look great on every device. Otherwise, you’re going to lose people as soon as they visit your homepage.
Make sure your site is optimized for all types of devices and screens:
- Desktop & laptop
- Tablet
- Mobile
Even better: test your site in various browsers and with different operating systems. Make sure the design is consistent across everything and responds automatically to each device to display the best layout.
4) Urgency & Incentive
Why should visitors respond?
There has to be a reason or an obvious benefit to the visitor. What do they get out of it?
Don’t assume that the visitor absolutely needs your services or products yet. For most visitors, you’ll need something extra to push them over the top.
This is where an offer or incentive of some kind can make a big impact. This could be a discount, a free report, a gift or basically anything to give users a more compelling reason to respond.
Even better: add urgency by making the offer time-sensitive. The fear of missing out will help to motivate visitors to respond now, before exiting the site.
5) Smooth, Easy UX Flow
Every aspect of the user experience (UX) should be streamlined and optimized for conversions.
The site can’t just look good. It has to be intuitive and easy to navigate.
Navigation, page structures, menus, shopping carts and site features all play a role in how users interact with your site. To convert more, your site needs to make that UX as smooth and easy as possible.
Need your site to convert more?
Let our experts at WP Tangerine help you as we provide 24/7 WordPress help and implement the changes your site needs for maximum conversion rates.
