Have you ever wondered whether or not it’s worth dishing out your money on a managed WordPress support service?
Let’s look at it this way:
If you really had to choose one, which would it be?
***Get laughed at by your ol’ buddies because your Halloween costume literally sucked?
***Have disgruntled visitors stop halfway through the checkout process because something went wrong with your website?
Yeah, we thought so! We would definitely choose the former, too… well because it carries far less weight of consequences than the latter.
See, at WP Tangerine, we’ve had the opportunity to spearhead thousands of WordPress projects and meet several hundreds of people — including our awesome clients — during that time.
And this question about whether or not to outsource WordPress tasks is one of the most frequent concerns we see potential clients express.
The affirmative always turns out to be the case. So today we want to share with you the key reasons why you should get help from a WordPress support service… and what could possibly happen if it is the other way around.
What is a WordPress Support Service?
A few times, you’ve probably come across some mentions of “WordPress support service” or “WordPress maintenance service” or “WordPress help and tasks” on the web, but hey… what the heck is that?
Well, a “WordPress support service” is a business service that performs all the tasks necessary to keep a WordPress website up to date and in good, working condition so that it works pretty well and shows up correctly with the latest web browsers and mobile devices.
These services provide professional WordPress fixes and maintenance, and handle tasks like:
- Security monitoring
- Frequent site backups
- Regular updates to WordPress core, themes, and plugins
- Custom development
- Optimization of website elements for performance and results
- Designing and redesigning
- And more.
Now, onto the business of the day…
Why Outsource to a WordPress Support Service?
There could be more than enough reasons to outsource your WordPress tasks to a WordPress support service based on the context you find yourself in as a small business. But here, we will particularly zero in on six of these reasons. Let’s start:
1. Professionalism and expertise
What does your business do? Building and maintaining WordPress websites?
So then, why do you spend several hours a day working your website when you could be concentrating on your business?
Listen up friend, websites are a shitload of work. It’s not as simple as registering a domain name, getting set up with a hosting account, and grabbing your favorite WordPress theme.
There’s more. And then… some more!
Think of all the stuff that would need regular monitoring, maintenance, and updating after your website is live…
- Changes in copy or design
- Site backups
- WordPress upgrades
- Analytics and activity monitoring
- Broken links or images
- Performance optimization
- Hosting issues
And we can go on forever.
WordPress is not your bailiwick; none of these areas are your specialties, and so trying to work them could result in something like this:
In order to keep your website running and looking as professional and well-maintained as it should be, you need to hire a service/someone with a commensurate level of professionalism and expertise as you would want to see reflect on your website. That’s it!
2. Optimization of website elements for results — SEO, UXO, CRO
Like we’ve established above, chances are that you aren’t proficient in matters of website management.
If your website must get you results, it needs to perform effectively. And for it to perform effectively, its elements need to be optimized for things like:
- Higher search engine rankings
- Appealing designs
- Great user experience
- Better conversion rates
Outsourcing these tasks to a website support service that knows their stuff inside and out can only grow your business. Call that a great investment.
3. Quick and lasting solutions to tough technical issues
The process of running a website is replete with lots of advanced level technical challenges. Think of problems like internal server errors, syntax errors, and the white screen of death, for instance.
You would need expert help to fix this sorta issues. Sure, you can reach out to your web hosting provider for help, but a more reliable way to quickly deal with these problems is to have experienced hands who are dedicated to fixing them.
You don’t want to mess things up on your *business* website, do ya?
Your time is valuable and your work rate is limited. But you know you need to get certain things done to keep your website running.
Rather than burn the candle at both ends — doing website and business — you ought to outsource your website upkeep to an expert who can manage it for you. That way, you save tons of hours which translate into more money for you.
A WordPress help expert will be able to get stuff fixed quickly than you could ever do on your own.
This rings truer if your website is already receiving some traffic. If something goes wrong, you need to be able to fix it as fast as possible to bring your website back to normal and continue to provide topnotch user experience.
5. Operational efficiency
Abandoning your business to manage your website is not only going to sabotage your sales, it’ll also jeopardize your operational efficiency.
It’s super important to give an undivided attention to your business — delivering an excellent service to your clients. But since your website is an essential part of your business, it is equally important to take care of it but by outsourcing.
6. Your competitors are doing it
Almost all of the serious businesses you see online have professional persons behind their websites in one way or another — developers, designers, content writers, SEOs, admins, and others.
It’s because they recognize how important a well-maintained online presence is for their brand.
If you want to compete and win, you cannot afford to get sidelined. That’ll be a mistake.
You need to move up and get help, the type that lets you focus on your strengths while letting go of all worries about your website and building a profitable business in the process.
Your website is the virtual face of your business. It’s important to keep it in a good shape.
On the other, your business process is essential, too. You need to focus on it.
Trying to strike a balance between the two may not be the best idea. That’s why we recommend you outsource your WordPress tasks to the right WordPress team for a managed, dedicated support.
And in return, you will get benefits like more time, better conversions/sales, a stronger web presence, a smoothly running business, and more.
See it as a smart business investment rather than just a spend.
Hey! Ever thought of the consequences of not getting expert help?